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2007 Student Case Study Selection 1
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Matthew Beckford
University: Royal Holloway University of London
Company: Crechendo Training, a leading professional training organisation within the Early Years, Childcare and Playwork sector.
Project: To identify threats, recognise opportunities and make recommendations for Crechendo's strategic plan for the next 5 years. Matthew carried out significant research exploring their competition, looked into government spending and established statistics relevant to the company. From this, he made educated recommendations to Crechendo. After the placement Matthew said,
“It was the most exciting professional experience I have had. I got real control over the project and was able to get a much better idea of how a company works day to day. An excellent way to spend my summer!'
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Hannah Randolph
University: University of Nottingham
Company: Lucky Pants
Project: To help conduct market research on their range of sexy and convenient overnight packs. In particular Hannah concentrated on the ‘Lucky Kits’ range, designed for adults who stay out after a night out but still want to freshen up in the morning. Despite having no market research training or qualifications, Hannah created and distributed questionnaires, set up and co-hosted focus groups and contacted wholesalers from around the world. She said,
“The project has given me an in-depth, one-on-one experience of business, both directing and managing because I was the only member of staff assisting the director. Working in such a compact team gave me the opportunity to taste the different tasks and roles associated with running and working within a small business.”
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Mohammad Shahjalal
University: University of Greenwich
Company: AllergyMatters
Project: Among other achievements Mohammad says he learned how to set up and manage Windows 2003 server, how to give permission to different users and how to set up DHCP server. He said that being involved with the project “was a great experience” and that it would help him in future to work within the IT industry.
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Holly Ferrie
University: Brunel
Company: AllergyMatters
Project: Holly was also offered a placement with the online business, Holly's role involved redesigning their website and introducing new media to it.
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