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2007 Student Case Study Selection 3
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Alisia Morgan
University: Brunel University
Company: SpiderMail
Project: To pursue a marketing project for the filtered internet providing company. With the aim to increase sales and awareness, Alesia carried out market research, devised a marketing plan and formulated a P.R and promotional campaign.
“I’ve learnt a lot about business whilst working here, about market research reports, public relation strategies, tactical marketing plans, promotional strategies, marketing communication objectives and strategies, and I’ve enjoyed every minute of it.”
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Derek Eboigbe
University: University of Sheffield
Company: Projective Ltd
Project: To help the company develop a process description for a C02 vent project. Addressing the local issue of high levels of C02 being released, Derek also completed two detailed energy models for complex fluid systems. So impressive was his work that the models are continually being used for further plant optimisation and energy reduction works.
”I have developed countless skills and acquired new ones, and would therefore recommend work experience placements like Shell Step to all students. It's a great way to make a start on your chosen career path!'
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David Appleton
University: Royal Holloway University of London
Company: Greenwich 2000
Project: Despite emphasising a lack of experience at interview. Greenwich 2000 wanted David to expand their website displaying internet clocks. He soon got to work; researching and delivering daily prototypes and inspiring the management team.
“At Greenwich 2000 I had my first experience of software development for business rather than coursework. My main achievement was producing several new products for them, but I’ve also learnt a great deal of new skills too.”
Greenwich 2000 Ltd has since offered David a full time job when he graduates.
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Eva Stefankova
University: City University
Company: Corporate Sense Services Ltd
Project: To build a new supply side function to support new markets and run a pilot of this function, saving the company significant costs in recruiting new IT staff.
Upon completion of the project Eva said,
“I have expanded my knowledge in consultancy, IT contractor market and human resource, and developed skills in two major Microsoft applications”.
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Gregory Smith
University: Durham University
Company: Corporate Sense services Ltd.
Project: The company board for the management consultancy firm, voted to invest in new markets which Gregory had identified and recommended. Both Gregory and Eva worked together to produce a sales and marketing plan and key business models, putting into practice what they had learnt at university.
Gregory feels his major achievement from taking part was convincing the company to invest in his proposals.
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Howard Thompson
University: Leeds University
Company: OneMove
Project: OneMove is a property moving service provider who handle all aspects of a person moving home to minimise stress. Due to the nature of the company there is no high street office, placing added emphasis on the importance of the website. It was Howard’s task to analyse this website, compare it against other marketing schemes and assess stronger methods of advertising. He compiled reports, presentations and attended meetings to develop his ideas.
“I was very surprised at how quickly I learnt to do things like html pages, and using Adobe Photoshop. This is clearly a good example of how on-the-job learning can be effective.”
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